Don’t let your customers edit their names online!

Don't let your customers edit their names online!

This issue came up recently and I was surprised because I thought we were past this. The issue is this: If you allow your members and customers to view and edit their profile online, as a rule, you should never allow them to edit their first or last name. This is a rule that should have no exceptions.

If the customer needs to change his or her name, they will have to contact the association directly and the changes can be made by staff. A minor inconvenience, but absolutely necessary.

So why not let the customer self-serve?

Because if the customer provides their login information to another person, that person could go in and change everything (e.g., first name, last name, address) and effectively "overwrite" the history of the person this record actually belonged to. (I've been around long enough to see this happen more than once at more than one organization, including one just recently!) And this is a bigger problem to solve than the minor inconvenience of the customer having to contact you directly to change that information.

So check your portal: If customers can change their names, stop allowing that!

Wes's Wednesday Wisdom Archives

Engagement is measured by the customer

May 27, 2020

Engagement is Measured by the Customer I’ve written a bunch about measuring engagement in the past. (Click […]

Yes, you do have a process for that

May 13, 2020

Yes, you do have a process for that When I work with clients on pretty […]

“Correct your mistakes before they become your habits”

May 6, 2020

“Correct your mistakes before they become your habits” Yet another great quote from James Clear: “Correct […]

Sometimes it’s a process issue

April 29, 2020

Sometimes it’s a process issue When I work with clients on developing a needs list […]

First ask: “How will I use this data?”

April 22, 2020

First ask: “How will I use this data?” Whether it’s during data conversion, adding a […]

“We run the report three times and get three different results.”

April 15, 2020

“We run the report three times and get three different results.” “We run the same […]

How do you know if you’re making progress?

April 8, 2020

How do you know if you’re making progress? We all want to improve our data management, […]

Don’t move too quickly OR too slowly

April 1, 2020

Don’t move too quickly OR too slowly This may sound like a big “duh!” but I’ll […]

“Your current habits are perfectly designed to deliver your current results.”

March 25, 2020

“Your current habits are perfectly designed to deliver your current results.” “Your current habits are […]

There is value in just going through the exercise

March 18, 2020

There is value in just going through the exercise I was working with a client […]

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top