Don’t be a hoarder!

Don't be a hoarder!

The simple truth is that it's almost "free" to collect data. Or at least that's how it seems.

Set up a field in the database, send out an email and ask for the data, and voila, you're collecting new data.

The problem is that, in many (most?) cases, the data that we start out to collect doesn't get maintained over time, even with the best of intentions. And so, over time, we become data hoarders, keeping data that we really don't need.

I would guess that almost every one of my clients (now several hundred over 25 years) has one or more data points in their AMS that are no longer being used, or if they are being used, haven't been updated in many years. I'd bet the same is true for your organization.

When is the last time you looked at your database and cleaned out what you're no longer using? Is it time to do it again?

Wes's Wednesday Wisdom Archives

Set benchmarks to measure progress

January 24, 2019

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You’ll make incorrect decisions. Acknowledge them and fix it.

January 17, 2019

A client of mine recently wrote the following to me: “It’s so hard to set […]

"Experience is unobservable to everyone except the person who it happens to."

January 10, 2019

In Dan Gilbert’s book Stumbling on Happiness, he writes: “Experience is unobservable to everyone except […]

Know Your Audience Before You Speak

December 20, 2018

This one may seem obvious, but when you’re speaking to anyone, whether it’s one person, […]

"Behavior is a function of the person in their environment."

December 13, 2018

Lewin’s equation says “behavior is a function of the person in their environment.” (He was […]

Signal-to-noise ratio

December 5, 2018

Signal-to-noise ratio Signal-to-noise ratio, formally used, applies to electricity and engineering, and refers to how […]

Consultants bring perspective

November 28, 2018

Consultants bring perspective At a recent speaking engagement, I was asked what I think is […]

Garbage in, gospel out

November 22, 2018

Garbage in, gospel out We’ve all heard the phrase “Garbage in, garbage out.” If the […]

Dramatic change does not happen overnight

November 15, 2018

Dramatic change does not happen overnight Like most things in life, dramatic change does not […]

Implementation Intention

November 8, 2018

Implementation Intention Editor’s note: I have a new email newsletter, sent weekly, called Wes’s Wednesday […]

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