Don’t ask questions for which you already know the answer

Don't ask questions for which you already know the answer

I was recently completing an online form to submit a proposal for speaking at a conference. I had to log in to the system for it to recognize me (which it did). One of the first questions it asked me was "Have you ever spoken at this conference before?"

So the system knows who I am, but it doesn't know if I've ever spoken at this conference before? (I have.) Why are they asking me things they should already know?

And this is my message to you: Don't ask questions that will make your members or customers say "Wait, you should know that already!" Because every time you do that, you are telling them, "You're not important enough for me to bother working on getting this information. I'll just ask you for it because that's easier for me." (And as an aside, the customer may not know the answer, or may give an incorrect answer, in which case the data is useless anyway!)

I know how difficult it can be to integrate disparate systems or reference data from past events. But if that question is truly important to you, do the work beforehand or afterward. Don't make the customer do the work for you!

Wes's Wednesday Wisdom Archives

The challenge the AMS providers see

April 7, 2021

The challenge the AMS providers see Over the years I’ve asked AMS providers what they …

The challenge the AMS providers see Read More »

Be careful about “solutioning” too quickly

March 31, 2021

Be careful about “solutioning” too quickly One of the great things about software developers is …

Be careful about “solutioning” too quickly Read More »

What’s our next action?

March 24, 2021

What’s our next action? As you can imagine, I spend a lot of time in …

What’s our next action? Read More »

Don’t automate for the sake of automation

March 17, 2021

Don’t automate for the sake of automation I’m the laziest person in the world. I …

Don’t automate for the sake of automation Read More »

Don’t forget about what got better

March 10, 2021

Don’t forget about what got better Negativity bias is the tendency to focus on only …

Don’t forget about what got better Read More »

Give a little at a time rather than taking away

March 3, 2021

Give a little at a time rather than taking away I’m sure there’s research somewhere …

Give a little at a time rather than taking away Read More »

First, you gotta have the data

February 17, 2021

First, you gotta have the data When I work with clients on a new AMS …

First, you gotta have the data Read More »

Work on your relationship with your AMS vendor

February 10, 2021

Work on your relationship with your AMS vendor It is no coincidence that my most …

Work on your relationship with your AMS vendor Read More »

Dashboards for Data Integrity

February 3, 2021

Dashboards for Data Integrity I’ve written a bunch on data integrity reports. (Click here for …

Dashboards for Data Integrity Read More »

Next-to-Nothing Goals

January 27, 2021

Next-to-Nothing Goals I saw a Ted Talk by Christine Carter recently discussing the concept of …

Next-to-Nothing Goals Read More »

Scroll to Top