Don’t ask questions for which you already know the answer

Don't ask questions for which you already know the answer

I was recently completing an online form to submit a proposal for speaking at a conference. I had to log in to the system for it to recognize me (which it did). One of the first questions it asked me was "Have you ever spoken at this conference before?"

So the system knows who I am, but it doesn't know if I've ever spoken at this conference before? (I have.) Why are they asking me things they should already know?

And this is my message to you: Don't ask questions that will make your members or customers say "Wait, you should know that already!" Because every time you do that, you are telling them, "You're not important enough for me to bother working on getting this information. I'll just ask you for it because that's easier for me." (And as an aside, the customer may not know the answer, or may give an incorrect answer, in which case the data is useless anyway!)

I know how difficult it can be to integrate disparate systems or reference data from past events. But if that question is truly important to you, do the work beforehand or afterward. Don't make the customer do the work for you!

Wes's Wednesday Wisdom Archives

Don’t be so lazy…

June 24, 2020

Don’t be so lazy… One of the things that attracted me to the software world …

Don’t be so lazy… Read More »

Don’t try to do everything at go-live

June 17, 2020

Don’t Try to do Everything at Go-live When implementing a new AMS, there is a …

Don’t try to do everything at go-live Read More »

Make sure your system has broad support

June 10, 2020

Make sure your system has broad support An AMS vendor pointed out to me recently …

Make sure your system has broad support Read More »

You have to have the right people in place

June 10, 2020

You have to have the right people in place This may seem obvious, but I’ll …

You have to have the right people in place Read More »

Ask “What” not “Why”

June 3, 2020

Ask “What” not “Why” As a consultant, one of my favorite questions to ask my …

Ask “What” not “Why” Read More »

Engagement is measured by the customer

May 27, 2020

Engagement is Measured by the Customer I’ve written a bunch about measuring engagement in the past. (Click …

Engagement is measured by the customer Read More »

Yes, you do have a process for that

May 13, 2020

Yes, you do have a process for that When I work with clients on pretty …

Yes, you do have a process for that Read More »

“Correct your mistakes before they become your habits”

May 6, 2020

“Correct your mistakes before they become your habits” Yet another great quote from James Clear: “Correct …

“Correct your mistakes before they become your habits” Read More »

Sometimes it’s a process issue

April 29, 2020

Sometimes it’s a process issue When I work with clients on developing a needs list …

Sometimes it’s a process issue Read More »

First ask: “How will I use this data?”

April 22, 2020

First ask: “How will I use this data?” Whether it’s during data conversion, adding a …

First ask: “How will I use this data?” Read More »

Scroll to Top