We remember moments…

We remember moments...

“We do not remember days, we remember moments." - Cesare Pavese

Another way of looking at this is that it's the small things people remember, not the big ones. For example:

  • Your members and customers won't remember the roll out of your new AMS, but they will remember that their contact information wasn't correct in the online directory.
  • Your members and customers won't remember all the sessions from your annual meeting last year, but they will remember that they had to wait in line a long time to get their badge.

And of course, they'll remember the positive experiences, too:

  • Your members and customers won't remember how much they've spent on your programs all year, but they will remember that you gave them a full refund when they canceled their event registration, even though it was past the cancellation deadline.
  • Your members and customers won't remember how much work they put into the last presentation they made at your organization's meeting, but they will remember that you sent them a handwritten note thanking them for their contributions.

Moments are what people remember, both good and bad. What are you doing in your organization to make sure every moment with a member and customer is a positive one?

Wes's Wednesday Wisdom Archives

How should you start a new data project?

August 7, 2019

How should you start a new data project? When you’ve got a new data project […]

A Data Integrity Report…for Reports!

July 29, 2019

I’ve written elsewhere about the value of data integrity reports. But one of the most […]

Simple rules for complex systems

July 28, 2019

Simple rules for complex systems I first heard the phrase “simple rules for complex systems” […]

Accentuate the positive

July 24, 2019

Accentuate the positive I’ve written before about the importance of database public relationsand celebrating success. I’ll add […]

Annual dues vs. anniversary dues

July 10, 2019

Annual dues vs. anniversary dues I served as director of membership for several years at […]

A change of systems requires a change of mindset

July 8, 2019

Every AMS vendor will tell you that the toughest part of implementing a new system […]

It doesn’t have to be optimal to be beneficial

June 26, 2019

It doesn’t have to be optimal to be beneficial I’m a big fan of the […]

Look for small wins

June 19, 2019

Look for small wins One of the toughest things about system implementation is simply how […]

Are you closing the loop?

June 12, 2019

Are you closing the loop? If your association does a call for presentations for any […]

Declare victory and move on

June 5, 2019

Declare victory and move on The law of diminishing returns is the point at which the […]

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