Signal-to-noise ratio
Signal-to-noise ratio, formally used, applies to electricity and engineering, and refers to how much of a desired signal is being received, versus how much background noise is coming through.
The same thing applies to your database. The signal is your good data; the noise is your bad data. I've argued for years that the higher your signal-to-noise ratio in your database, the more likely you are to enter the cycle of doom, where staff will no longer trust the data, and stop using it. Bad data, including outdated contacts, is noise.
In order to improve your signal-to-noise ratio, you need to continually monitor and clean your data. Here are some ways you might do that.
Wes's Wednesday Wisdom Archives
Don’t ask questions for which you already know the answer
Don’t ask questions for which you already know the answer I was recently completing an […]
All decisions involve risk
All decisions involve risk Whether it’s choosing a new AMS or introducing a new product […]
Try flowcharting your processes
Try flowcharting your processes Working with a client recently on their membership join process reminded me […]
“I just want a system I don’t have to fight with.”
“I just want a system I don’t have to fight with.” I asked my client: […]
Inertia Contributes to Bad Data
Inertia Contributes to Bad Data Without knowing anything about your organization or its data, I’d […]
What are you doing with new contacts?
What Are You Doing with New Contacts/ I was very interested to read in a […]
Be Aware of Selection Bias
Be Aware of Selection Bias I wrote recently about the mistaken perception of older members […]
Some Things Just Take Time
Some Things Just Take Time I learned recently that an elephant’s gestation period is 18 […]
Sometimes It’s the Least Bad Choice
Sometimes It’s the Least Bad Choice Just like in life, sometimes when we’re making technology […]
Our Members Aren’t Tech Savvy
Our Members Aren’t Tech Savvy Having worked now in the association space for more than […]