Positive change is harder to see
Humans are wired to see negative change because we need to protect ourselves; a negative change is seen as a risk and a danger. Positive change is much more difficult to see; there's no risk involved.
Think about it this way: When there's a negative change with your data (e.g., a board member's email address is incorrect), it is a problem, everyone knows about it, and often we rush to fix it. When there's a positive change (e.g., all the board members' email addresses have been updated and are now 100% accurate), we rarely notice, and it's even more rare that we say anything about it.
This is why I recommend that data managers practice database public relations. Because positive change is much more difficult to see than negative change, we have to make a proactive effort to highlight all the positive change going on around us.
Wes's Wednesday Wisdom Archives
Don’t ask questions for which you already know the answer
Don’t ask questions for which you already know the answer I was recently completing an […]
All decisions involve risk
All decisions involve risk Whether it’s choosing a new AMS or introducing a new product […]
Try flowcharting your processes
Try flowcharting your processes Working with a client recently on their membership join process reminded me […]
“I just want a system I don’t have to fight with.”
“I just want a system I don’t have to fight with.” I asked my client: […]
Inertia Contributes to Bad Data
Inertia Contributes to Bad Data Without knowing anything about your organization or its data, I’d […]
What are you doing with new contacts?
What Are You Doing with New Contacts/ I was very interested to read in a […]
Be Aware of Selection Bias
Be Aware of Selection Bias I wrote recently about the mistaken perception of older members […]
Some Things Just Take Time
Some Things Just Take Time I learned recently that an elephant’s gestation period is 18 […]
Sometimes It’s the Least Bad Choice
Sometimes It’s the Least Bad Choice Just like in life, sometimes when we’re making technology […]
Our Members Aren’t Tech Savvy
Our Members Aren’t Tech Savvy Having worked now in the association space for more than […]