How often do you hear staff speaking positively about your association management system? Seriously. When was the last time you ran into someone in the hallway and they said to you, “You know, I really like what you’re doing with the database. Keep up the good work.” Of course, more typically what we hear are things like “Why doesn’t the database do what I want it to do?” or “All the data in here is wrong.”
As database managers, it is our job to make sure that our users know what is going on with the association management system. It’s the PR side of our jobs, and it’s just as important as making sure the data itself is correct and the database works. After all, perception is reality.
So what can you do to ensure better PR for your database? Here are some suggestions:
Remember, perception is reality. If your users believe your database “doesn’t work” for them, it doesn’t. It is our job as database managers to change that perception and bring them a better reality.
This article originally appeared in Association Trends. Reprinted with permission.
Did you like this article? If you’d like to receive notice of articles like these as they are posted in the future, click here.