Negativity bias is why we need database PR

Negativity bias is why we need database PR

I've written before how cognitive biases can affect data management. Another bias to add to the list is negativity bias. Simply put, our brains are hardwired to register and dwell on negative stimuli more than positive ones. Which is just another reason why it's important to practice database public relations.

As I write here, database public relations is the practice of taking proactive steps to talk about the good things in your database. Because our brains are hardwired to focus and dwell on "bad things," database PR works to counteract this natural tendency.

Nature abhors a vacuum and no system is in stasis. Either your data is getting better or getting worse, and if it's getting better, it's up to you to tell that to everyone who needs to know.

Wes's Wednesday Wisdom Archives

"Behavior is a function of the person in their environment."

December 13, 2018

Lewin’s equation says “behavior is a function of the person in their environment.” (He was …

"Behavior is a function of the person in their environment." Read More »

Signal-to-noise ratio

December 5, 2018

Signal-to-noise ratio Signal-to-noise ratio, formally used, applies to electricity and engineering, and refers to how …

Signal-to-noise ratio Read More »

Consultants bring perspective

November 28, 2018

Consultants bring perspective At a recent speaking engagement, I was asked what I think is …

Consultants bring perspective Read More »

Garbage in, gospel out

November 22, 2018

Garbage in, gospel out We’ve all heard the phrase “Garbage in, garbage out.” If the …

Garbage in, gospel out Read More »

Dramatic change does not happen overnight

November 15, 2018

Dramatic change does not happen overnight Like most things in life, dramatic change does not …

Dramatic change does not happen overnight Read More »

Implementation Intention

November 8, 2018

Implementation Intention Editor’s note: I have a new email newsletter, sent weekly, called Wes’s Wednesday …

Implementation Intention Read More »

Scroll to Top