It’s easy to collect; it’s harder to manage

It's easy to collect; it's harder to manage

The beauty of today's highly configurable AMS products is that they make it very easy to collect and store data. But configuring the system is actually the easy part. The "hard" part is ensuring there is a process in place to collect and manage the data and that this process is executed consistently over time.

My experience with my clients is that very often good ideas are initiated but long-term follow-through is missing. For example, I once worked with a client who had about a dozen different demographic fields in their system with data that wasn't really being populated or used. When I asked why, the answer (three separate times) was a variation of "We had a marketing director who wanted to collect that data, and when she left, we stopped collecting it." (This was three different marketing directors!)

It's very easy to set up the system to gather data, and often it's even relatively easy to initially populate that data (e.g., use a survey to collect a member's area of expertise). But that data needs to be managed over time or it quickly loses its value. That's where the challenge lies.

So if you're tempted to start collecting some new data points, make sure you have a plan for not only collecting and storing that data, but managing that data for years to come.

Wes's Wednesday Wisdom Archives

Be deliberate, but act quickly

October 23, 2019

Be deliberate, but act quickly Be deliberate, but act quickly. These are my words of […]

Why associations don’t like the “S” word

October 16, 2019

Why associations don’t like the “S” word A couple of weeks ago I asked my […]

The “S” stands for “Standard”

October 9, 2019

The “S” stands for “Standard” In a conversation with a past client, we were discussing […]

Is that meaningless data?

September 25, 2019

Is that meaningless data? I’m not a big quotes guy, but one of the few […]

Be aware of unintended consequences

September 18, 2019

Be aware of unintended consequences I’ve written before that every decision involves a trade-off. When […]

Positive change is harder to see

September 11, 2019

Positive change is harder to see Humans are wired to see negative change because we […]

MVP: Minimum Viable Product

September 4, 2019

MVP: Minimum Viable Product In product development there is a concept known as MVP, or […]

You always need a reason for collecting data

August 28, 2019

You always need a reason for collecting data When you ask for data from someone […]

If you’re unhappy, speak up!

August 21, 2019

If you’re unhappy, speak up! My clients will often ask me something along the lines […]

Does it advance the mission?

August 14, 2019

Does it advance the mission? Because associations are mission-driven, everything you do should be seen […]

Scroll to Top