It’s easy to collect; it’s harder to manage

It's easy to collect; it's harder to manage

The beauty of today's highly configurable AMS products is that they make it very easy to collect and store data. But configuring the system is actually the easy part. The "hard" part is ensuring there is a process in place to collect and manage the data and that this process is executed consistently over time.

My experience with my clients is that very often good ideas are initiated but long-term follow-through is missing. For example, I once worked with a client who had about a dozen different demographic fields in their system with data that wasn't really being populated or used. When I asked why, the answer (three separate times) was a variation of "We had a marketing director who wanted to collect that data, and when she left, we stopped collecting it." (This was three different marketing directors!)

It's very easy to set up the system to gather data, and often it's even relatively easy to initially populate that data (e.g., use a survey to collect a member's area of expertise). But that data needs to be managed over time or it quickly loses its value. That's where the challenge lies.

So if you're tempted to start collecting some new data points, make sure you have a plan for not only collecting and storing that data, but managing that data for years to come.

Wes's Wednesday Wisdom Archives

“We run the report three times and get three different results.”

April 15, 2020

“We run the report three times and get three different results.” “We run the same […]

How do you know if you’re making progress?

April 8, 2020

How do you know if you’re making progress? We all want to improve our data management, […]

Don’t move too quickly OR too slowly

April 1, 2020

Don’t move too quickly OR too slowly This may sound like a big “duh!” but I’ll […]

“Your current habits are perfectly designed to deliver your current results.”

March 25, 2020

“Your current habits are perfectly designed to deliver your current results.” “Your current habits are […]

There is value in just going through the exercise

March 18, 2020

There is value in just going through the exercise I was working with a client […]

Daylight savings and business rules

March 11, 2020

Daylight savings and business rules This past Sunday, most of the US observed Daylight Savings […]

It’s always about priorities

March 4, 2020

It’s always about priorities No matter the size or type of technology project, you will […]

Only one can be best

February 26, 2020

Only one can be best One of my (many) pet peeves with software vendor marketing […]

Seek to simplify

February 19, 2020

Seek to simplify When I work with my clients on system selection or implementation, one […]

Some problems are not problems

February 12, 2020

Some problems are not problems “A problem with no solution is not a problem, it’s […]

Scroll to Top