A phenomenon I've noticed over the years is that my clients will manage speaker data outside of the primary AMS. Often this data is managed in spreadsheets or in a third-party event registration system.

And too often, this data never makes its way back into the primary AMS. The key data point, that a given individual was a speaker, gets "lost." What I mean is that if a user were to look at that individual's profile in the AMS, the user would not see that this individual had been a speaker at a past event, because that data was on a spreadsheet or in another system and never added to the AMS.

And so key engagement information is lost.

I see a similar challenge when my clients have very large events and use third-party registration systems. If the system isn't integrated directly to the AMS and designed to pass data back to the AMS, very often the attendance data never makes it way back to the AMS. It's either too difficult or too time consuming, and so it never happens.

And so key engagement information is lost.

If you want a complete view of your members and customers, you need to be sure you're capturing all the important data you have about them in one place, especially if you're managing some of that data outside the AMS.