Does it advance the mission?

Does it advance the mission?

Because associations are mission-driven, everything you do should be seen through the prism of this question: "Does it advance the mission?"

This applies to everything you do in your database, too.

  • Does the data you're collecting help advance your mission?
  • Does the software you're using allow you to extract and analyze data to help advance your mission?
  • Do your programs and services advance your mission?

Because if the answer is "no" then you need to ask yourself why you're doing it.

Wes's Wednesday Wisdom Archives

When “overcommunicating” becomes overwhelming

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Communicating when there is a major technology change

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Everything works, until it doesn’t.

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Some things are unknowable

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Do we have access to that data?

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Do we have access to that data? When I work with my clients on a […]

The three “buckets” of contact data

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The three “buckets” of contact data Broadly speaking, when collecting data on contacts (individuals or organizations), […]

Balancing what is possible with what is realistic

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Balancing what is possible with what is realistic When I work with clients on technology […]

“Humans want to be surrounded by beauty.”

September 24, 2025

“Humans want to be surrounded by beauty.” “Humans want to be surrounded by beauty.” – […]

Data managers vs data consumers

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Data managers vs data consumers When I work with clients on any data management project, […]

Another universal truth

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Another universal truth There are many universal truths in data management. Some examples: You will […]

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