Does it advance the mission?

Does it advance the mission?

Because associations are mission-driven, everything you do should be seen through the prism of this question: "Does it advance the mission?"

This applies to everything you do in your database, too.

  • Does the data you're collecting help advance your mission?
  • Does the software you're using allow you to extract and analyze data to help advance your mission?
  • Do your programs and services advance your mission?

Because if the answer is "no" then you need to ask yourself why you're doing it.

Wes's Wednesday Wisdom Archives

AI is perpetually patient

December 10, 2025

AI is perpetually patient My friend and colleague Noel Shatananda of fusionSpan was providing me some […]

User adoption is (almost) all that matters…

December 3, 2025

User adoption is (almost) all that matters… I was speaking with an association recently about their […]

When “overcommunicating” becomes overwhelming

November 19, 2025

When “overcommunicating” becomes overwhelming There is a common belief in project management and general business management that overcommunicating […]

Communicating when there is a major technology change

November 12, 2025

Communicating when there is a major technology change For those of you who are ASAE […]

Everything works, until it doesn’t.

November 5, 2025

Everything works, until it doesn’t. “If something cannot go on forever, it will stop.” – […]

Some things are unknowable

October 29, 2025

Some things are unknowable One of the most challenging aspects of moving to a new […]

Do we have access to that data?

October 22, 2025

Do we have access to that data? When I work with my clients on a […]

The three “buckets” of contact data

October 8, 2025

The three “buckets” of contact data Broadly speaking, when collecting data on contacts (individuals or organizations), […]

Balancing what is possible with what is realistic

October 1, 2025

Balancing what is possible with what is realistic When I work with clients on technology […]

“Humans want to be surrounded by beauty.”

September 24, 2025

“Humans want to be surrounded by beauty.” “Humans want to be surrounded by beauty.” – […]

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top