Does it advance the mission?
Because associations are mission-driven, everything you do should be seen through the prism of this question: "Does it advance the mission?"
This applies to everything you do in your database, too.
- Does the data you're collecting help advance your mission?
- Does the software you're using allow you to extract and analyze data to help advance your mission?
- Do your programs and services advance your mission?
Because if the answer is "no" then you need to ask yourself why you're doing it.