Does it advance the mission?

Because associations are mission-driven, everything you do should be seen through the prism of this question: "Does it advance the mission?"

This applies to everything you do in your database, too.

Does the data you're collecting help advance your mission?
Does the software you're using allow you to extract and analyze data to help advance your mission?
Do your programs and services advance your mission?

Because if the answer is "no" then you need to ask yourself why you're doing it.

Data doesn’t need to be perfect to be useful

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Data doesn’t need to be perfect to be useful “Your data doesn’t have to be […]

February 25, 2026

Don’t just clean data, clean reports and queries One of the reasons I exhort my […]

February 18, 2026

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January 7, 2026

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