Data Management Strategy
Do you know what your data management strategy is? If you have one written down, congratulations! If you don't, well I have news for you: that IS your data strategy.
You have a data strategy, whether you know it or not. It's your choice as to whether it was created actively or passively.
Wes's Wednesday Wisdom Archives
Encourage engagement with prizes!
Encourage engagement with prizes! One of the biggest challenges any organization faces when implementing a new […]
Inertia
Inertia One definition of inertia is “to remain unchanged.” My sense is that many association processes, projects, or […]
When’s the “least bad” time?
When’s the “least bad” time? When working with clients on a new project, especially a […]
A poor launch can set the stage for YEARS
A poor launch can set the stage for YEARS It is not uncommon for me […]
Have the courage of your convictions
Have the courage of your convictions Having the courage of your convictions means you’re willing […]
Even your online directory is out of date!
Even your online directory is out of date! Back in the day of printed directories, […]
Start small
Start small When I work with my clients on projects that involve measuring member engagement, […]
Some context, please
Some context, please A pet peeve of mine: A report about associations (e.g., marketing benchmarks report) where […]
Eventually automated emails get ignored
Eventually automated emails get ignored During the discovery and development phase of implementing a new […]
The challenge the AMS providers see
The challenge the AMS providers see Over the years I’ve asked AMS providers what they […]