Consumer demands change and technology changes

Consumer demands change and technology changes

When I work with clients on the selection of a new AMS, I'll often hear the client say things like "We feel like we've failed because we need to find new technology." But this may be untrue. Very often, changes in consumer demand will require associations to have technology to support those demands. Consider these examples:

  • Text messaging: Only a few short years ago, it was almost unthinkable to send texts to your members. Now many members are saying "I'd prefer if you text me before you email me."
  • Webinar registration: Once again, just a few short years ago, the entire concept of webinars barely existed. But now we need to be able to accommodate webinar registration and we need to make it as easy as possible for members and customers to register (e.g., don't require a payment page for a free webinar).
  • Online event cancellations: There was a time when my clients said "If someone wants to cancel, they need to call me, so I can charge them a cancellation fee or give them a credit or try to convince them to send someone else to the event." But customers these days want full self-service. And allowing the customer to cancel his or her registration online is one way to let the customer serve him or herself.

These are just three examples. There are many more.

Time changes, technology changes, consumer demands change. Ideally, your current vendor can make changes to their product to address these changes. But if not, changing your technology is not necessarily a sign of failure; it's often a sign of growth!

Wes's Wednesday Wisdom Archives

Try not to OFFEND your members…

April 20, 2022

Try not to OFFEND your members… I recently received an email from an association where I’ve […]

How will you use that data?

April 6, 2022

How will you use that data? One of the beauties of technology today is how easy […]

Pennywise and pound foolish

March 30, 2022

Pennywise and pound foolish One definition of the phrase “pennywise and pound foolish” is to […]

How you respond matters

March 23, 2022

How you respond matters Very recently I wrote that I measure customer service by how […]

Your one non-renewable resource

March 16, 2022

Your one non-renewable resource For any project, the three primary resources are time, money, and […]

No system is perfect

March 9, 2022

No system is perfect When working with my clients on the selection of a new […]

Ask your members to update their info

March 2, 2022

Ask your members to update their info One of the greatest data management challenges any association […]

Customer vs. staff

February 23, 2022

Customer vs. staff In a properly designed AMS, when the customer goes online to your […]

Measuring customer service

February 16, 2022

Measuring customer service When I work with clients on AMS selection, one question that often […]

Iterate or innovate?

February 9, 2022

Iterate or innovate? When moving to a new association management system, there is often an implicit […]

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top