Wes’s Wednesday Wisdom

Engagement is measured by the customer

Engagement is Measured by the Customer I’ve written a bunch about measuring engagement in the past. (Click here to read one of my favorites.) But one thing that’s critically important to understand is that ultimately, engagement is not measured by the association, but by the member or customer. Click here for an example of what I mean. For some

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“Correct your mistakes before they become your habits”

“Correct your mistakes before they become your habits” Yet another great quote from James Clear: “Correct your mistakes before they become your habits.” In the data management world, you might hear this more commonly as “We’ve always done it that way.” The following is a true story: During a conversation with a client, I learned that after

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“We run the report three times and get three different results.”

“We run the report three times and get three different results.” “We run the same report three times and get different results.” In my 21 years of consulting, I’ve probably heard this (or something similar) dozens, if not hundreds, of times. What the user is usually saying is that when they run two different reports

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