Wes’s Wednesday Wisdom

Data Accretes

Data Accretes One of my very first jobs in the association world was managing the production of a printed directory, a buyer’s guide. Within this buyer’s guide was a list of over 500 different “categories” of equipment. And each time the directory was updated, the number of categories expanded (members always had some new super-special category that didn’t fit

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Engagement is measured by the customer

Engagement is Measured by the Customer I’ve written a bunch about measuring engagement in the past. (Click here to read one of my favorites.) But one thing that’s critically important to understand is that ultimately, engagement is not measured by the association, but by the member or customer. Click here for an example of what I mean. For some

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