Because data is so easy to collect and store these days, it’s very tempting to try to collect data about anything and everything on our members and customers. But before you decide to collect yet another piece of demographic data on your members, ask yourself this: “Is this data actionable, or just interesting?” Actionable data is
Make sure it's actionable, not just interesting Read More »
Here’s an interview of me conducted recently by Celisa Steele of Tagoras Consulting around data management. A nice quick 20 minute listen. Celisa asked some great questions. And if you’re in senior management in professional development, don’t miss this one-of-a-kind event being hosted by Tagoras in October in Baltimore.
An excellent interview – with me! Read More »
My clients always ask me about how they’re doing on email as compared to other associations. Ask no longer! Informz has released their annual email benchmark report, which you can receive by clicking this link.
Annual Informz Email Benchmark Report Now Available Read More »
Tate & Tryon is hosting a FREE seminar on data management, designed especially for C-suite executives, this Wednesday, July 30, from 9am-11am, in Washington, DC. I’ll be speaking on the panel. Click here for details and registration.
REMINDER: Free Seminar on Data Management Read More »
The launch of the Obamacare state exchanges are scheduled for October 1, and the experts expect the launch to be “rocky” as many states do not have all of the required functionality for the websites built or tested yet. This got me to thinking about one of my cardinal rules about website redesign. Never, and
Obamacare and Your New Website Read More »
My colleague Mary Pat Paris at the the National Rural Electric Cooperative Association (NRECA) is seeking to fill a database position called netFORUM Application and Data Advisor. NRECA has been voted a top 50/100 “Best Places to Work” by several different magazines/lists. For more information on the position, go to http://www.jobtarget.com/c/copro.cfm?site_id=227&co=25387
Job Listing in DC Area (Arlington, VA) Read More »
TMA Resources recorded several short video interviews at last week’s ASAE Membership, Marketing, and Communications Conference in Washington, DC. I’ve posted my interview on my website. Click here to see it and several other video interviews from me. Also be sure to check out all of the other great interviews at TMA Resources website.
"Live" from ASAE's Membership, Marketing, and Communications Conference Read More »
I’ve made some minor but significant changes to my website. You can now find all of my videos on this dedicated page. And of course, I continue to add to my free resources page. If you haven’t already, be sure to sign up for my free monthly article.
New things on my website Read More »
During one session I attended at the ASAE Tech Conference, the issue arose of testing in the AMS during implementation. Testing is a key step during the implementation of a new AMS. After all, you either test the system before you launch it (with test case scenarios, discussed below) or you test it in real-time
Things I heard at ASAE Tech Conference V – Testing plans Read More »
I’ve posted a new article on my website. A few years ago one of my most successful clients told me that with all the advice I had given her for improving the management of her AMS, the single best piece of advice was to have her organization create an internal users group. My advice was simple:
New Article Posted – Four Reasons to Establish an Internal Users Group Read More »