Data Management

The Missed Value of a New AMS System

When implementing a new AMS (association management system), we typically see all value of the functionality it brings: Things like the ability to process online orders, or being able to capture key data in one system. But one of the greatest values of implementing a new association management software system is often overlooked: re-engineering business […]

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Your Vote Counts! ASAE Releases Data Standards Draft

The ASAE Data Standards Task Force announced the release of a draft standard for expressing constituent records in XML. This standard will serve as a core for expanding into other data representations. This first set of standards is absolutely critical for establishing industry-wide standards that all of the AMS vendors and other technology partners can

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CRM is never done/It takes two years to get where you want to be

Gareth Herschel, research director at Gartner Inc, says: "There are two things to focus on to ensure CRM success. One is the notion that you are never done with CRM. Things are constantly evolving. The second notion is that it takes 18-24 months to change and reinforce the behavior of end users with new CRM

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Another Data Management Position

Just saw a posting on the ASAE technology listserver advertising for a "Director position in the CRM and Decision Support Membership and Marketing Strategy group." Sure, it's a long title, but look at some of the job responsibilities: "…support the Association’s overall data strategy, including: improving data quality, expanding analytic capabilities, ensuring fact-based marketing decision

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