Update: Many thanks to Lisa Junker at ASAE for sending me her copy of this post. I published a post yesterday about doing data entry at my alumni association. I've accidentally deleted that post and there is no back-up for it. (Don't ask, I'll explain in a later post.) If you happen to have the […]
I’ve ranted in the past about getting your mass emails right. Well it seems that even the big guys have problems when it comes to this stuff. I received an email from Gartner today offering a free report. I clicked through and got to the web page that was offering a pdf download of the
Even the BIG Guys Get It Wrong Read More »
On Wednesday of this week I spoke at ASAE's Marketing & Membership Conference. Another sold-out show for the MMC, which has become a premier event for membership and marketing folks. My presentation, along with Mary Pat Paris of IRP, was on managing the email opt-out process. One of the points that struck me as particularly
Managing Multiple Systems Read More »
On Nick Senzee's blog, he writes about his experience with ASAE's Annual Meeting registration process. Nick raises some good points about the registration process that all associations should be aware of. Nick's primary complaint is that ASAE asks a lot of intrusive questions during the registration process. Ben Martin adds that ASAE should be able
Online Registration Read More »
I'll be speaking at ASAE's Marketing & Membership Conference in Baltimore next Wednesday, June 20. General information on the conference here. Program details here. If you're at the conference, please stop by and say hello to me after my session at 10.15am.
Don't Forget: ASAE's Marketing & Membership Conference Read More »
Came across this article in PC Magazine discussing "wilfing," a term coined by the British marketing research firm YouGov, short for "What Was I Looking For?". The concept is that as we go to the web to search for something, we're easily distracted by other things and then wind up far off from where we
Wilfing? "Now where was I…?" Read More »
I received a call from them today regarding this post. They assured me that all of their emails are quality-checked for good links. As noted, mine had a bad linke, but at any rate, kudos to them for following up with me. As an aside, I received another marketing email from them following the one
To Aptify's Credit… Read More »
I was meeting with a potential client recently, discussing their need for a new association management system. During the conversation we talked about the services I would provide and the responsibilities they would have. One thing I emphasized to them was the importance of having an internal project manager. Frequently associations (especially smaller ones) want
The Importance of an Internal Project Manager Read More »
Consulting guru Alan Weiss frequently admonishes: "Move a few things a mile rather than a hundred things an inch." Simply put, it's better to have great success with a couple of things than being mediocre at many. The same is true when it comes to managing our databases. It's very easy to become inundated with
Fix a Few Things at a Time Read More »
While attending a users group meeting yesterday, I asked how many people in the room were using the baseline reports provided by the vendor. (Mind you, this is a system with literally hundreds of baseline reports.) Out of 40 attendees, three raised their hands. Fewer than 10% of the vendor's customers were using the baseline