I recently did an interview with Linda Popky, president of L2M Associates, on Big Data. You can find that podcast here. Learn what Big Data is, why it’s hot, and what you can do with Big Data.
A short interview of me on Big Data Read More »
One of the most frequent pieces of advice I give my clients is to host regular internal users group meetings. You can read all about them here. Recently I received an unsolicited email from one of my clients, the American Society of Echocardiography. Hilary Lamb, ASE’s Chief Operating Officer sent me the following email (which I’ve
The importance of regular internal users group meetings Read More »
All of my trade and professional association clients track titles. Your title is what you put on your business card. But titles vary broadly. For example, the senior staffer at an organization might be President, CEO, Chief Executive, Chairman, Executive Director, or even Principal. So if I want to pull a list of all these
I was speaking with two contacts at a client of mine about their multiple membership programs. One of the programs they told me about had 1,500 individual members paying $100 each (which by my math is $150,000 annually). They were asking my advice on whether the program was priced correctly. I asked, ” What’s the
You Can't Measure Success without Clear Objectives Read More »
Very often I’m asked by my clients: “Why can’t I get a report out of my database comparing year-to-year data on membership?” And the simple fact is, transactional databases do not make good data warehouses. Transactional databases, by their nature, are dealing with dynamic data. This means the data is changing frequently. Whether it’s something
Why transactional databases don't make good data warehouses Read More »
During the implementation phase of a new association management system, one of the most critical phases is the testing phase. In this phase, the association develops testing scenarios that staff can run through the AMS, to see if processes make sense, and if we’re getting the results we expect. This is especially critical for any
Either you'll test it, or your customers will Read More »
I was once on a tour of a plant where conveyor belts were being manufactured. I noticed that one of the machines had several people standing around it, and the machine did not seem to be working well (if at all). I asked the tour guide what was going on, and she replied “Oh, we
Did you expect them to just KNOW how to do it? Read More »
Two interesting articles on big data have come across my transom in the past few days, and I wanted to comment on them. The first article is from Inc. magazine entitled “5 Trends to Ignore in 2013” (Hat tip Elizabeth Engel). One of the five trends the author suggests small businesses ignore (and let’s face
Of data, big and small Read More »
I’ll be a guest next week on David Nour’s IMPACT Webinar Series, from noon to 1pm Eastern, on Tuesday, May 29. We’ll be discussing data (natch), with a heavy emphasis on social ROI. Register here: https://www1.gotomeeting.com/register/574644768 More details on the IMPACT Webinar Series here: http://www.relationshipeconomics.net/Impact.html
Join me next week on David Nour's IMPACT Webinar Read More »
If you have a car that was manufactured in the past ten years and you’ve taken it into the shop, you’ve probably noticed something interesting: One of the first things your mechanic does is plug your car into a handheld computer, to run diagnostic tests. Today’s cars have so many computers on them that in
Would you trust a mechanic with decades-old tools? Read More »