Be aware of unintended consequences
I've written before that every decision involves a trade-off. When considering the trade-offs that every decision requires, you should also keep in mind any unintended consequences that the decision may create. Consider the following example:
A client of mine recently changed AMSes. As part of that change, members have to log in to the website using a unique email address. (Previously members had used their last name and their member ID.) The challenge is that the association has thousands of member records without email addresses and as a result, a member without an email address cannot login to the website without contacting the association directly and speaking with a staff person (i.e., there is not automated way for the member to retrieve a username/password reset via email).
So the unintended consequence of this decision was that the staff now has to manage dozens of customer service calls to help members login for the first time, something they had not planned for.
Could this additional work been avoided via some other login method? Maybe. Or maybe not. But a discussion needed to happen, so that the association could make a fully-informed decision and understand the ramifications (i.e., the trade-offs and the potential unintended consequences) of their decisions.
So as you make any decision, ask yourself: "Could this decision create any unintended consequences?"
![]()
Wes's Wednesday Wisdom Archives
Sometimes what you’re using IS the best option
Sometimes what you’re using IS the best option I love technology and I’m inherently lazy, […]
Do they hate the system?
Do they hate the system? When an association asks me for help finding a new […]
Artificial Intelligence is the next revolution in data management
Artificial Intelligence is the next revolution in data management I’ve been in the data management […]
There’s always gonna be something
There’s always gonna be something I’ve been consulting for 26 years now and I’m still […]
Eyes wide open and affirmative decision-making
Eyes wide open and affirmative decision-making When I work with my clients on any type […]
Honoring an industry legend
Honoring an industry legend I’m taking a break from my usual data management tips to […]
Never burn a bridge
Never burn a bridge My children have reached the age where they have, or are, […]
You CAN compete with the big guys…
You CAN compete with the big guys… In my experience, associations often undersell their actual […]
Join (or start) your users group!
Join (or start) your users group! Today’s message is simple: If the AMS you’re using […]
They don’t care, until they care.
They don’t care, until they care. One of the more common questions I get from […]
