Be aware of unintended consequences
I've written before that every decision involves a trade-off. When considering the trade-offs that every decision requires, you should also keep in mind any unintended consequences that the decision may create. Consider the following example:
A client of mine recently changed AMSes. As part of that change, members have to log in to the website using a unique email address. (Previously members had used their last name and their member ID.) The challenge is that the association has thousands of member records without email addresses and as a result, a member without an email address cannot login to the website without contacting the association directly and speaking with a staff person (i.e., there is not automated way for the member to retrieve a username/password reset via email).
So the unintended consequence of this decision was that the staff now has to manage dozens of customer service calls to help members login for the first time, something they had not planned for.
Could this additional work been avoided via some other login method? Maybe. Or maybe not. But a discussion needed to happen, so that the association could make a fully-informed decision and understand the ramifications (i.e., the trade-offs and the potential unintended consequences) of their decisions.
So as you make any decision, ask yourself: "Could this decision create any unintended consequences?"
![]()
Wes's Wednesday Wisdom Archives
How to save a “failing” project
How to save a “failing” project It is not unusual for me to receive a […]
How to avoid the “IT black hole”
How to avoid the “IT black hole” Going all the way back to my days […]
The “People” are important!
The “People” are important! I’ve written a lot about people, process, and technology over the […]
Always look for the MVP
Always look for the MVP I first wrote about minimum viable product (MVP) just three […]
The longer you take, the longer it will take
The longer you take, the longer it will take It may sound like a tautology, […]
Data is for action
Data is for action When deciding whether or not to collect a piece of data, […]
Have you shopped yourself?
Have you shopped yourself? I’ve always been fascinated by the “secret shopper” concept. (Maybe it’s […]
To improve adoption, decrease the friction
To improve adoption, decrease the friction “Before you try to increase your willpower, try to […]
“Is this normal?”
“Is this normal?” ne of the greatest parts about my job is that I get […]
Give your staff more freedom, not less
Give your staff more freedom, not less I often tell my clients, when it comes […]
