Be aware of unintended consequences
I've written before that every decision involves a trade-off. When considering the trade-offs that every decision requires, you should also keep in mind any unintended consequences that the decision may create. Consider the following example:
A client of mine recently changed AMSes. As part of that change, members have to log in to the website using a unique email address. (Previously members had used their last name and their member ID.) The challenge is that the association has thousands of member records without email addresses and as a result, a member without an email address cannot login to the website without contacting the association directly and speaking with a staff person (i.e., there is not automated way for the member to retrieve a username/password reset via email).
So the unintended consequence of this decision was that the staff now has to manage dozens of customer service calls to help members login for the first time, something they had not planned for.
Could this additional work been avoided via some other login method? Maybe. Or maybe not. But a discussion needed to happen, so that the association could make a fully-informed decision and understand the ramifications (i.e., the trade-offs and the potential unintended consequences) of their decisions.
So as you make any decision, ask yourself: "Could this decision create any unintended consequences?"
![]()
Wes's Wednesday Wisdom Archives
Once it’s lost, trust can be difficult to regain
Once it’s lost, trust can be difficult to regain I recall hearing once long ago […]
Share your successes!
Share your successes! I was speaking at an association meeting recently and one of the points […]
What are YOUR data integrity reports?
What are YOUR data integrity reports? Sitting in an AMS demo with a client recently, […]
You might have to do SOME of the work yourself!
You might have to do SOME of the work yourself! Many, many years ago I […]
Don’t manage to the exception!
Don’t manage to the exception! One of the universal truths about data management is, wherever possible, […]
It’s always about improvement
It’s always about improvement Talking with a client recently, she expressed frustration about one particular project […]
Don’t be a hoarder!
Don’t be a hoarder! The simple truth is that it’s almost “free” to collect data. […]
With data analytics (as with most things), keep it simple!
With data analytics (as with most things), keep it simple! Over the past several years […]
Don’t forget about periodic maintenance
Don’t forget about periodic maintenance Just as most automobiles need periodic maintenance, keeping your data as […]
Users Groups are ALWAYS Valuable
Users Groups are ALWAYS Valuable I am a huge fan of users groups. (Here’s a […]
