Ask “What” not “Why”

Ask "What" not "Why"

As a consultant, one of my favorite questions to ask my clients is "Why?" As in, "Why are you doing that?" Asking "why" can be an effective way of determining if a process is actually doing what is expected or needed.

But I recently came across an article that referenced the book Insightby Tasha Eurich, who suggests that a better question than "why" is "what." Eurich says "why" questions elicit defensive responses while "what" questions get to the heart of what we need to know. This is something I've done instinctively for years.

For example: Often when I ask a staff person, "Why are you doing that?" the response, quite honestly and fairly, will be "Because that's what I was taught to do."

If that's the answer I get, I'll follow with "What are you trying to accomplish?" I may get a more thoughtful answer. (Sadly, often the answer will be "I don't know, that's just what I was taught to do.")

So think about how you ask your questions. And remember that "why" may not get you to the answer, but "what" very well may.

Wes's Wednesday Wisdom Archives

But will you DO anything with that data?

February 28, 2024

But will you DO anything with that data? I frequently exhort my clients to always answer […]

It’s not what happens, but how you react…

February 21, 2024

It’s not what happens, but how you react… “It’s not what happens to you, but […]

Saying it and doing it are two different things

February 14, 2024

Saying it and doing it are two different things When I work with my clients […]

Benefits downstream are difficult to implement

February 7, 2024

Benefits downstream are difficult to implement In my 25 years of consulting, one of the […]

Your first answer may NOT be the right answer!

January 31, 2024

Your first answer may NOT be the right answer! I’m a big believer in “go […]

You don’t have to automate EVERYTHING to be successful

January 25, 2024

You don’t have to automate EVERYTHING to be successful I was discussing a data management […]

Technology won’t solve your process problems

January 17, 2024

Technology won’t solve your process problems Over the past few years I’ve watched as many […]

“Screen noise” is a real thing. You might be able to fix it.

January 10, 2024

“Screen noise” is a real thing. You might be able to fix it. One of […]

Success Starts at the Top

December 20, 2023

Success Starts at the Top I recently had a conversation with an association staffer who was […]

Who are you bringing along?

December 13, 2023

Who are you bringing along? Last week I had the opportunity to attend the AWTC […]

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top