This blog post is LONG and fascinating. It’s written by the CEO of an AMS company explaining why associations should not build their own AMS product.

Sure, he’s got a vested interest in associations buying off-the-shelf software, but he has an interesting perspective because prior to running his own AMS company, he was actually hired by an association to build a custom solution for them.

His experience underscores what I’ve told my clients for years: Associations should not be in the business of designing their own database.