Things change during a project

When I work with my clients on implementing a new software system, one of the first things I tell them is this: “We will make some decisions that ultimately are wrong. Because things change. We’ll make the best decision we can make, given the information...

Effective vs. efficient

Often my clients will tell me they want to be more efficient with how they manage data. And that’s important. If we have to manage the data, we might as well manage it as efficiently as possible. But it’s equally important to consider how effective we are...

The fallacy of “sunk cost”

As we all know, a sunk cost is a cost that has already been incurred and cannot be recovered. A good example of a sunk cost is the purchase of a new AMS to replace an old system. Once you’ve purchased a new AMS, there’s no going back. The money is spent....

Do you have a test database?

A test database is a more-or-less exact copy of your live/production database environment. I often refer to this as a “sandbox” because the test database is a place where you and your staff can go to play, just like a sandbox. The three primary uses of...

Significant changes at Personify

I had the opportunity to meet recently with Marc Bernstein and Andre Pavovlic from Personify. Marc is Vice President & Industry Principal and Andre is Vice President, Product Marketing & Management. The purpose of our meeting was to get an update on where...
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