Sales is about emotion

When you are selling your association products, whether its membership, sponsorships, or exhibits, are you connecting with your buyers at an emotional level, and not just at a rational level? As consultant Alan Weiss advises, “Logic makes you think, emotion...

Have you tested your backups?

  I recently spoke with a small association about the possibility of them acquiring a new data management system. In the course of the conversation, I mentioned that their website design was quite good, and the design itself looked very fresh. “Oh,”...
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