With data analytics (as with most things), keep it simple!

With data analytics (as with most things), keep it simple!

Over the past several years I've spoken with many clients and other associations about their experience with data analytics. I have been surprised to learn that many associations have implemented fairly expensive analytics tools but have not had great success with them.

So I was pleasantly surprised to talk to an association recently who had had very good success with their analytics system. When I dug deeper, I discovered something that, in hindsight, is obvious. They were successful in large part because they kept it simple.

In this particular example, the association was using data from their AMS and their online community. And that's it.

What I was finding with other associations is that they were often trying to bring together many more data sources (e.g., website, social media, outside registration systems) and the end result was that no one was particularly happy.

This is not only true in data analytics, but in pretty much every aspect of data management. The more complex the process and project, the lower your likelihood of success. Keeping it simple is almost always your best option.

Wes's Wednesday Wisdom Archives

Who is your data evangelist?

April 19, 2023

Who is your data evangelist? I was recently talking with a client of mine about […]

Who is your data evangelist?

April 19, 2023

Who is your data evangelist? I was recently talking with a client of mine about […]

Ratio of Data to Errors

April 12, 2023

Ratio of Data to Errors One of the elements of a good data governance plan […]

Back to basics

April 5, 2023

Back to basics Over the past couple of years I’ve noticed that some AMS vendors […]

Your people matter

March 29, 2023

Your people matter I’ve written many times about how people, process, and technology have to […]

We remember moments…

March 22, 2023

We remember moments… “We do not remember days, we remember moments.” – Cesare Pavese Another […]

Acknowledging problems is part of managing expectations

March 15, 2023

Acknowledging problems is part of managing expectations Research was done some time ago that suggested […]

Need data? Consider third-party sources

March 8, 2023

Need data? Consider third-party sources I always tell my clients, only collect data that you’re […]

Action must follow the decision

March 1, 2023

Action must follow the decision When I work with my clients on their projects (whether […]

Everything should be focused on improving user adoption

February 22, 2023

Everything should be focused on improving user adoption Your AMS is a tool, and a […]

Scroll to Top