People fear uncertainty, not change

People fear uncertainty, not change

If you've ever worked on any big project that was likely to bring about significant change (and what project doesn't??), you've probably heard someone say something like "Our staff is really afraid of change."

But the truth is, people aren't afraid of change, they're afraid of uncertainty.

How do I know? We deal with change every day. Whether it's your local coffee shop being out of your favorite pastry, or your Zoom link not working correctly and having to scramble to dial a number, change hits us on a daily basis. And we deal with it.

But what unnerves people on new projects is the "not knowing." Not knowing what happens next. Not knowing how this will affect how I do things now. Not knowing whether I will have a job after this. All of this is very scary for many people.

The key is communication. Communicating what the project entails. Communicating what the project timeline is. Communicating how the changes will benefit your staff. And communicating consistently throughout the project.

People don't fear change, they fear uncertainty. So it's your obligation to eliminate as much uncertainty as possible.

Wes's Wednesday Wisdom Archives

A poor launch can set the stage for YEARS

May 19, 2021

A poor launch can set the stage for YEARS It is not uncommon for me …

A poor launch can set the stage for YEARS Read More »

Have the courage of your convictions

May 12, 2021

Have the courage of your convictions Having the courage of your convictions means you’re willing …

Have the courage of your convictions Read More »

Even your online directory is out of date!

May 5, 2021

Even your online directory is out of date! Back in the day of printed directories, …

Even your online directory is out of date! Read More »

Start small

April 28, 2021

Start small When I work with my clients on projects that involve measuring member engagement, …

Start small Read More »

Some context, please

April 21, 2021

Some context, please A pet peeve of mine: A report about associations (e.g., marketing benchmarks report) where …

Some context, please Read More »

Eventually automated emails get ignored

April 14, 2021

Eventually automated emails get ignored During the discovery and development phase of implementing a new …

Eventually automated emails get ignored Read More »

The challenge the AMS providers see

April 7, 2021

The challenge the AMS providers see Over the years I’ve asked AMS providers what they …

The challenge the AMS providers see Read More »

Be careful about “solutioning” too quickly

March 31, 2021

Be careful about “solutioning” too quickly One of the great things about software developers is …

Be careful about “solutioning” too quickly Read More »

What’s our next action?

March 24, 2021

What’s our next action? As you can imagine, I spend a lot of time in …

What’s our next action? Read More »

Don’t automate for the sake of automation

March 17, 2021

Don’t automate for the sake of automation I’m the laziest person in the world. I …

Don’t automate for the sake of automation Read More »

Scroll to Top