New Year’s Resolutions

New Year's Resolutions

Why do New Year's Resolutions fail? Research suggests that part of the challenge is that the actual resolutions are too large/complex/difficult to achieve (e.g., I will lose 30 pounds by June 1st). And when we inevitably fail to reach the goal, we give up, telling ourselves "Well, I guess I just can't do that."

I see the same thing happening with data management. An unrealistic goal is set (e.g. "We'll have 99.5% accuracy with our email delivery by the end of the month!") and when the goal is (invariably) not reached, everyone declares "Welp, this is hopeless, no point in trying!"

A better approach is to set less specific and more achievable goals and to measure your progress frequently.

Suppose you have 80% email deliverability now. A more achievable goal would be to say "We're going to increase deliverability over the next three months," and then measure your progress every couple of weeks for the next three months. Some weeks you'll improve, some you may not. But you'll be working in the right direction and you'll likely develop a habit of continuing to work in that direction.

The idea isn't perfection (which can't be achieved) but progress, improvement, and success.

So what kind of New Year's Resolutions have you set for your data management? And are they realistic?

Wes's Wednesday Wisdom Archives

To improve adoption, decrease the friction

June 1, 2022

To improve adoption, decrease the friction “Before you try to increase your willpower, try to …

To improve adoption, decrease the friction Read More »

“Is this normal?”

May 25, 2022

“Is this normal?” ne of the greatest parts about my job is that I get …

“Is this normal?” Read More »

Give your staff more freedom, not less

May 18, 2022

Give your staff more freedom, not less I often tell my clients, when it comes …

Give your staff more freedom, not less Read More »

My advice? Stop doing that

May 11, 2022

My advice? Stop doing that! There is a classic TV sketch featuring Bob Newhart as …

My advice? Stop doing that Read More »

Is a college degree really required?

May 4, 2022

Is a college degree really required? I saw a job listing last week for an …

Is a college degree really required? Read More »

Small actions become big wins

April 27, 2022

Small actions become big wins I’ve written before about how data accretes, the idea that …

Small actions become big wins Read More »

Try not to OFFEND your members…

April 20, 2022

Try not to OFFEND your members… I recently received an email from an association where I’ve …

Try not to OFFEND your members… Read More »

How will you use that data?

April 6, 2022

How will you use that data? One of the beauties of technology today is how easy …

How will you use that data? Read More »

Pennywise and pound foolish

March 30, 2022

Pennywise and pound foolish One definition of the phrase “pennywise and pound foolish” is to …

Pennywise and pound foolish Read More »

How you respond matters

March 23, 2022

How you respond matters Very recently I wrote that I measure customer service by how …

How you respond matters Read More »

Scroll to Top