Is that meaningless data?

Is that meaningless data?

I'm not a big quotes guy, but one of the few I love comes from Peter Drucker in The Effective Executive: ""The greatest wisdom not applied to action and behavior is meaningless data."

Put another way: If the data tells you something but you don't act on it, that data is useless.

This is why I insist to my clients that collecting the least amount of data required to get the job done is always best. Because the reality is, even when we have more data, we rarely act on it.

For example: Are you collecting demographic data on your members? And if you are, how are you using that data? What action and behavior is actually being effected by knowing that data?

Now look at every piece of data you collect and ask yourself: "How is this data being used? What action and behavior is changing as a result of this data?" If you can't provide really solid answers to these questions, you probably don't need that data.

Like Drucker says: If you're not applying your wisdom, it's meaningless data.

Wes's Wednesday Wisdom Archives

How will you use that data?

April 6, 2022

How will you use that data? One of the beauties of technology today is how easy …

How will you use that data? Read More »

Pennywise and pound foolish

March 30, 2022

Pennywise and pound foolish One definition of the phrase “pennywise and pound foolish” is to …

Pennywise and pound foolish Read More »

How you respond matters

March 23, 2022

How you respond matters Very recently I wrote that I measure customer service by how …

How you respond matters Read More »

Your one non-renewable resource

March 16, 2022

Your one non-renewable resource For any project, the three primary resources are time, money, and …

Your one non-renewable resource Read More »

No system is perfect

March 9, 2022

No system is perfect When working with my clients on the selection of a new …

No system is perfect Read More »

Ask your members to update their info

March 2, 2022

Ask your members to update their info One of the greatest data management challenges any association …

Ask your members to update their info Read More »

Customer vs. staff

February 23, 2022

Customer vs. staff In a properly designed AMS, when the customer goes online to your …

Customer vs. staff Read More »

Measuring customer service

February 16, 2022

Measuring customer service When I work with clients on AMS selection, one question that often …

Measuring customer service Read More »

Iterate or innovate?

February 9, 2022

Iterate or innovate? When moving to a new association management system, there is often an implicit …

Iterate or innovate? Read More »

Who is in control?

February 2, 2022

Who is in control? Speaking with a client once about their database project, the client …

Who is in control? Read More »

Scroll to Top