Is that meaningless data?

Is that meaningless data?

I'm not a big quotes guy, but one of the few I love comes from Peter Drucker in The Effective Executive: ""The greatest wisdom not applied to action and behavior is meaningless data."

Put another way: If the data tells you something but you don't act on it, that data is useless.

This is why I insist to my clients that collecting the least amount of data required to get the job done is always best. Because the reality is, even when we have more data, we rarely act on it.

For example: Are you collecting demographic data on your members? And if you are, how are you using that data? What action and behavior is actually being effected by knowing that data?

Now look at every piece of data you collect and ask yourself: "How is this data being used? What action and behavior is changing as a result of this data?" If you can't provide really solid answers to these questions, you probably don't need that data.

Like Drucker says: If you're not applying your wisdom, it's meaningless data.

Wes's Wednesday Wisdom Archives

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February 7, 2019

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Who Do You Trust I was reading an article recently about Warren Buffet’s “rules” for …

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Set benchmarks to measure progress

January 24, 2019

It’s impossible to measure progress if you don’t know your starting point. This sounds axiomatic, …

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You’ll make incorrect decisions. Acknowledge them and fix it.

January 17, 2019

A client of mine recently wrote the following to me: “It’s so hard to set …

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"Experience is unobservable to everyone except the person who it happens to."

January 10, 2019

In Dan Gilbert’s book Stumbling on Happiness, he writes: “Experience is unobservable to everyone except …

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Know Your Audience Before You Speak

December 20, 2018

This one may seem obvious, but when you’re speaking to anyone, whether it’s one person, …

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"Behavior is a function of the person in their environment."

December 13, 2018

Lewin’s equation says “behavior is a function of the person in their environment.” (He was …

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Signal-to-noise ratio

December 5, 2018

Signal-to-noise ratio Signal-to-noise ratio, formally used, applies to electricity and engineering, and refers to how …

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Consultants bring perspective

November 28, 2018

Consultants bring perspective At a recent speaking engagement, I was asked what I think is …

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Garbage in, gospel out

November 22, 2018

Garbage in, gospel out We’ve all heard the phrase “Garbage in, garbage out.” If the …

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