Don’t let your customers edit their names online!

Don't let your customers edit their names online!

This issue came up recently and I was surprised because I thought we were past this. The issue is this: If you allow your members and customers to view and edit their profile online, as a rule, you should never allow them to edit their first or last name. This is a rule that should have no exceptions.

If the customer needs to change his or her name, they will have to contact the association directly and the changes can be made by staff. A minor inconvenience, but absolutely necessary.

So why not let the customer self-serve?

Because if the customer provides their login information to another person, that person could go in and change everything (e.g., first name, last name, address) and effectively "overwrite" the history of the person this record actually belonged to. (I've been around long enough to see this happen more than once at more than one organization, including one just recently!) And this is a bigger problem to solve than the minor inconvenience of the customer having to contact you directly to change that information.

So check your portal: If customers can change their names, stop allowing that!

Wes's Wednesday Wisdom Archives

Some context, please

April 21, 2021

Some context, please A pet peeve of mine: A report about associations (e.g., marketing benchmarks report) where […]

Eventually automated emails get ignored

April 14, 2021

Eventually automated emails get ignored During the discovery and development phase of implementing a new […]

The challenge the AMS providers see

April 7, 2021

The challenge the AMS providers see Over the years I’ve asked AMS providers what they […]

Be careful about “solutioning” too quickly

March 31, 2021

Be careful about “solutioning” too quickly One of the great things about software developers is […]

What’s our next action?

March 24, 2021

What’s our next action? As you can imagine, I spend a lot of time in […]

Don’t automate for the sake of automation

March 17, 2021

Don’t automate for the sake of automation I’m the laziest person in the world. I […]

Don’t forget about what got better

March 10, 2021

Don’t forget about what got better Negativity bias is the tendency to focus on only […]

Give a little at a time rather than taking away

March 3, 2021

Give a little at a time rather than taking away I’m sure there’s research somewhere […]

First, you gotta have the data

February 17, 2021

First, you gotta have the data When I work with clients on a new AMS […]

Work on your relationship with your AMS vendor

February 10, 2021

Work on your relationship with your AMS vendor It is no coincidence that my most […]

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top