Does it advance the mission?
Because associations are mission-driven, everything you do should be seen through the prism of this question: "Does it advance the mission?"
This applies to everything you do in your database, too.
- Does the data you're collecting help advance your mission?
- Does the software you're using allow you to extract and analyze data to help advance your mission?
- Do your programs and services advance your mission?
Because if the answer is "no" then you need to ask yourself why you're doing it.
![]()
Wes's Wednesday Wisdom Archives
To improve adoption, decrease the friction
To improve adoption, decrease the friction “Before you try to increase your willpower, try to […]
“Is this normal?”
“Is this normal?” ne of the greatest parts about my job is that I get […]
Give your staff more freedom, not less
Give your staff more freedom, not less I often tell my clients, when it comes […]
My advice? Stop doing that
My advice? Stop doing that! There is a classic TV sketch featuring Bob Newhart as […]
Is a college degree really required?
Is a college degree really required? I saw a job listing last week for an […]
Small actions become big wins
Small actions become big wins I’ve written before about how data accretes, the idea that […]
Try not to OFFEND your members…
Try not to OFFEND your members… I recently received an email from an association where I’ve […]
How will you use that data?
How will you use that data? One of the beauties of technology today is how easy […]
Pennywise and pound foolish
Pennywise and pound foolish One definition of the phrase “pennywise and pound foolish” is to […]
How you respond matters
How you respond matters Very recently I wrote that I measure customer service by how […]
