Do you really need to approve them?

Do you really need to approve them?

I often joke that the very best (because it's simple and simple is best) business rule for membership is "Anyone with a pulse and a credit card can join." In other words, other than being able to pay, there are no other requirements for membership.

But very often I encounter associations who have an "approval process" for membership. That is, one can apply for membership but staff (or a committee) must approve that membership. When I dig deeper, I find that the vast majority of members are actually being approved, because in most cases, the applicants are self-selecting; that is, they know they are qualified for membership so they apply.

The end result is that this approval process only serves to keep new members from getting their membership instantaneously. As a result, new members can't get access to member privileges until approval comes, whether that's hours, days, or weeks later. (I worked with one association where membership approval could take up to six weeks, and they approved 99% of all applicants!)

So take a look at your membership join rules. Are you going through an approval process that is truly unnecessary? Don't make your new members jump through hoops. Take their name, take their money, and let them start enjoying member benefits now!

Wes's Wednesday Wisdom Archives

Documenting Process is Critical

February 22, 2019

When it comes to managing data successfully, process is critical. For example, a client of …

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Motion vs. Action

February 14, 2019

In James Clear’s book Atomic Habits (I recommend it!), he discusses the concept of motion vs. action. …

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Are You Answering Your Calls?

February 7, 2019

I’ve written about this before, but apparently I have to keep repeating it. If you’ve …

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Who do you trust?

January 31, 2019

Who Do You Trust I was reading an article recently about Warren Buffet’s “rules” for …

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Set benchmarks to measure progress

January 24, 2019

It’s impossible to measure progress if you don’t know your starting point. This sounds axiomatic, …

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You’ll make incorrect decisions. Acknowledge them and fix it.

January 17, 2019

A client of mine recently wrote the following to me: “It’s so hard to set …

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"Experience is unobservable to everyone except the person who it happens to."

January 10, 2019

In Dan Gilbert’s book Stumbling on Happiness, he writes: “Experience is unobservable to everyone except …

"Experience is unobservable to everyone except the person who it happens to." Read More »

Know Your Audience Before You Speak

December 20, 2018

This one may seem obvious, but when you’re speaking to anyone, whether it’s one person, …

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"Behavior is a function of the person in their environment."

December 13, 2018

Lewin’s equation says “behavior is a function of the person in their environment.” (He was …

"Behavior is a function of the person in their environment." Read More »

Signal-to-noise ratio

December 5, 2018

Signal-to-noise ratio Signal-to-noise ratio, formally used, applies to electricity and engineering, and refers to how …

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