Wes’s Wednesday Wisdom

Why associations don’t like the “S” word

Why associations don’t like the “S” word A couple of weeks ago I asked my readers why associations seem to fear the word “sales.” I received dozens of responses here and on LinkedIn (thanks to everyone who responded!). The reasons I heard seemed to fall into the following three categories: Associations are non-profits, and “sales” suggests profit. As […]

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Be aware of unintended consequences

Be aware of unintended consequences I’ve written before that every decision involves a trade-off. When considering the trade-offs that every decision requires, you should also keep in mind any unintended consequences that the decision may create. Consider the following example: A client of mine recently changed AMSes. As part of that change, members have to

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