Wes’s Wednesday Wisdom

Always, ALWAYS budget for more training

Always, ALWAYS budget for more training Always, ALWAYS budget for more training. I don’t know how else to say this. But for 98% of all associations implementing a new AMS (or any major new system), the training budget needs to be increased, not decreased. Yes, I know; systems should be more intuitive; there should be more online, on-demand […]

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Negativity bias is why we need database PR

Negativity bias is why we need database PR I’ve written before how cognitive biases can affect data management. Another bias to add to the list is negativity bias. Simply put, our brains are hardwired to register and dwell on negative stimuli more than positive ones. Which is just another reason why it’s important to practice database public relations.

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Why associations don’t like the “S” word

Why associations don’t like the “S” word A couple of weeks ago I asked my readers why associations seem to fear the word “sales.” I received dozens of responses here and on LinkedIn (thanks to everyone who responded!). The reasons I heard seemed to fall into the following three categories: Associations are non-profits, and “sales” suggests profit. As

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