Data Management

Are your business rules hurting your business?

I’ve written a LOT about business rules over the years. The reason I do is because business rules are generally one of the few things we actually have some control over. Generally speaking, outside of rules mandated by bylaws, staff has full control over business rules within the organization. We get to set pricing, how we …

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Use your data to communicate with first-year members differently

Long ago, I was a membership director in a couple of different trade associations. And as any membership professional knows, the most difficult members to retain are first-year members, those who have joined in just the past year. The reasons should be obvious. Unless you have several programs designed especially for first-year members, most first-year members …

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