Focus on the fundamentals

I’ve written about this before, but it bears repeating. Before you can go to advanced work like marketing segmentation and “big data,” you have to be able to manage the fundamentals.

And what are the fundamentals? Things like:

  •  proper procedures and documentation in place for managing your data
  • data integrity reports to ensure you have clean data
  • an integrated website that doesn’t require rekeying of data
  • minimize or eliminate redundant data and shadow systems

With the fundamentals in place, THEN you can start focusing on bigger picture issues like big data.

About Wes Trochlil

For over 30 years, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

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