All decisions involve risk
Whether it's choosing a new AMS or introducing a new product or service, every decision you make involves risk.
There are two factors to risk: likelihood (probability of something bad happening) and seriousness.
To illustrate: the likelihood of a plane crash is exceedingly small, but clearly, its seriousness is very high. On the flip side, the likelihood of a traffic jam in the DC area at rush hour (pre-covid!) is high but the seriousness of being late for something is typically low.
In the case of choosing an AMS, depending on the process used, the likelihood of complete failure is probably pretty low, but the seriousness of total failure (time and money) is pretty high. So you want to be sure you have a time-tested process for ensuring you're making the right decision.
So when making any decision, consider the risk involved and the likelihood and seriousness of that risk coming to fruition. If both likelihood and seriousness are high, it may not be a risk you want to take. But if the likelihood is low and/or seriousness is low, you may proceed cautiously!
![]()
Wes's Wednesday Wisdom Archives
Consumer demands change and technology changes
Consumer demands change and technology changes When I work with clients on the selection of […]
Why I write
Why I write Thirty years ago, I started a new job as director of membership […]
DAN – The Data Analytics Network
DAN – The Data Analytics Network I’m a huge fan of users groups (both internal […]
Process before technology
Process before technology In a conversation with a client recently, I was reminded (yet again) […]
Opting out and communication preferences
Opting out and communication preferences Last week’s newsletter discussed the need for associations to collect mobile […]
Are you collecting mobile phone numbers? You should be.
Are you collecting mobile phone numbers? You should be. Are you collecting (and using) the […]
Spend less time on data management and more on higher value activities
Spend less time on data management and more on higher value activities Data management is very […]
Change anything you want, except your name!
Change anything you want, except your name! This is an oldy but a goody, but […]
If you don’t trust your vendor…
If you don’t trust your vendor… When I start an AMS selection project with a […]
Your RFP should go to no more than five vendors!
Your RFP should go to no more than five vendors! As a rule, when I […]
