When I help associations with selection of a new technology system (e.g., AMS), I have a time-tested process to follow to help them make the best decision for their organization and their needs.

With this process it is not unusual for my clients to narrow their choices down to two really good options. And if they are having difficulty choosing between the two, my advice is always the same: "Trust your gut."

I'll often say "I know it's not 'scientific,' but how does each product and company make you feel? Do you feel good when you look at the product, or not? Does the company behind the product make you feel good?"

This matters because in most cases, the system you're choosing is one you'll be looking at and working in every day. And if the system or company does not make you feel good, how are you going to feel when you have to work in that system? Probably not great.

This applies in most cases where you have to make a decision: after you've done all the expected due diligence, trust your gut. Chances are good you're right.