Why I write
Thirty years ago, I started a new job as director of membership for a small trade association. It was my first real membership position, having worked in marketing and communications for four years prior at another trade association.
While I knew how associations worked, I had no real idea how to recruit, manage, and retain membership. Luckily, my office was located just a couple of blocks from ASAE's offices. ASAE's offices contained a library of books all about association management. (Remember, this was effectively before the internet existed.)
And so I spent hours every week at that library or with books I had purchased from ASAE, learning everything I could about how to be a membership manager in an association. And, in part thanks to those books, I was successful at doing something I had never done before.
Most of the authors of those books and articles were volunteers. They were unpaid. But they took the time to share their wisdom with others, and I've been forever grateful for that.
And so, that is why I write. I write because I believe I have experiences and knowledge (dare I say wisdom) that might be helpful to someone else attempting to go down a path I've already been down.
And maybe someday they will share their knowledge with someone else.
![]()
Wes's Wednesday Wisdom Archives
Are all your processes frictionless?
Are all your processes frictionless? I’m not a huge fan of buzzwords, but I love […]
Trends don’t need perfect data
Trends don’t need perfect data When it comes to analyzing data trends (changes in data […]
Start with “Why” before you move to “How”
Start with “Why” before you move to “How” Something I’ve noticed over my years in […]
The power of users groups!
The power of users groups! Last week I had the honor and pleasure of speaking […]
Associations are complex businesses!
Associations are complex businesses! One of the reasons managing data at an association can be so […]
Snapshots are required
Snapshots are required Recently a couple of different clients have asked me why it’s necessary […]
“It’s in the database…”
“It’s in the database…” I often joke with my clients that AMS nirvana looks like […]
Using the Pomodoro Technique for data management
Using the Pomodoro Technique for data management I’m a huge fan of the Pomodoro Technique, […]
You need a PLAN to deal with duplicates
You need a PLAN to deal with duplicates Here’s the thing about duplicate records: No […]
Asking for more is a good sign…
Asking for more is a good sign… A client who had recently implemented a new […]
