Only one can be best

Only one can be best

One of my (many) pet peeves with software vendor marketing is when an AMS company claims "We're the number one AMS product in the market" or "We're the top provider of membership software!" Since only ONE company can be "number one," by definition, all but one of these companies are lying.

And besides, "number one" as measured by what? What makes you "number one" or "the top"? According to whom?

Don't the people writing this marketing drivel know that it doesn't just fall on deaf ears, it actually makes them look silly (for making a claim that simply cannot be substantiated)?

What would be really impressive marketing copy would be things like the following:

  • "98% of our customers are still using our software 10 years after first licensing it."
  • "On average, our software saves our customers 40 hours of staff time per month."
  • "Users of our software become better looking and more popular the longer they use it." (Just trying to see if you're paying attention.)

So if you're reading this marketing copy, ignore it. And if you're writing it, please stop!

Wes's Wednesday Wisdom Archives

There is ALWAYS a Trade-off

August 19, 2020

There is ALWAYS a Trade-off I’ve written many times about trade-offs (you can read a […]

Little by little, a little becomes a lot

August 12, 2020

Little by little, a little becomes a lot “Little by little, a little becomes a […]

Why do we treat data management differently?

August 5, 2020

Why do we treat data management differently? A recent post on ASAE’s community read: “Looking […]

Don’t Forget Your Speakers!

July 29, 2020

Don’t Forget Your Speakers! A phenomenon I’ve noticed over the years is that my clients will […]

90% of your data is never touched a second time

July 22, 2020

90% of your data is never touched a second time I heard recently on a […]

Newton’s First Law

July 15, 2020

Newton’s First Law Part of Newton’s First Law states that “…an object in motion stays […]

No System is Perfect

July 7, 2020

No System is Perfect While it may sound trite, it bears repeating that no data management […]

Data Accretes

July 1, 2020

Data Accretes One of my very first jobs in the association world was managing the production […]

Don’t be so lazy…

June 24, 2020

Don’t be so lazy… One of the things that attracted me to the software world […]

Don’t try to do everything at go-live

June 17, 2020

Don’t Try to do Everything at Go-live When implementing a new AMS, there is a […]

Scroll to Top