Once you know, what will you do?
I've yet to meet a client who didn't require, in some form or another, some way to analyze their data. Whether it was simple queries or reports, or more advanced dashboards or analytics, everyone wants to be able to analyze their data.
And that's a good thing.
But the first question that should be asked whenever we decide to analyze any data is "Once we've analyzed the data, what next action will we take as a result of that analysis?"
Or put more simply, "Once you know, what will you do?"
"That's interesting" or "It would be good to know" are not actions. "Let's try a different marketing message" or "Let's change the price on that" or "Let's stop doing that" are actions. Even "That's working, let's keep doing what we're doing" is an action!
So before you spend a lot of time and energy analyzing any data, ask yourself, "Once I know, what will I do?"
Wes's Wednesday Wisdom Archives
Why “weeding the garden” is so important
Why “weeding the garden” is so important One of the most important activities for maintaining […]
It’s time to stop excusing association professionals
It’s time to stop excusing association professionals I worked in associations for nearly 10 years, […]
More demos is not better
More demos is not better When I work with clients on selecting a new system, […]
The database owner should be “passionate”
The database owner should be “passionate” I’m frequently asked by my clients: “Who should we […]
Discipline is required
Discipline is required Last week I discussed the importance of taking action. To manage data […]
Action is required
Action is required Over my many years of consulting, one thing I’ve noticed about many associations […]
Some data analytics tips from the DAN “Science Fair”
Some data analytics tips from the DAN “Science Fair” Last week I had the opportunity […]
Are all your processes frictionless?
Are all your processes frictionless? I’m not a huge fan of buzzwords, but I love […]
Trends don’t need perfect data
Trends don’t need perfect data When it comes to analyzing data trends (changes in data […]
Start with “Why” before you move to “How”
Start with “Why” before you move to “How” Something I’ve noticed over my years in […]