Share your successes!

Share your successes!

I was speaking at an association meeting recently and one of the points I raised was that associations should practice what I call database PR or database public relations. In a nutshell, database PR is about proactively and regularly telling our users all the good work that is occurring in the database. (Here's more on database PR.)

We need to do this because when it comes to data management we tend to focus only on the things that aren't working. And so it often feels like there are only bad things happening in the database.

An attendee at the session offered a great example: As she explained it, for years staff has had to run four separate reports from their AMS in order to compile that data into one larger report. The association had recently worked with their AMS vendor to create a new report that would combine all four reports into a single report. As she put it: "At a relatively low cost, we now have the report at the touch of a button, which has saved many hours of work for staff."

This is a great example of a "win" that should be shared far and wide with staff users of the system.

If we only focus on the negative, we'll only think negative things of the database. Take every opportunity you can to brag about the things that are working well!

Wes's Wednesday Wisdom Archives

What are YOUR data integrity reports?

May 1, 2024

What are YOUR data integrity reports? Sitting in an AMS demo with a client recently, […]

You might have to do SOME of the work yourself!

April 24, 2024

You might have to do SOME of the work yourself! Many, many years ago I […]

Don’t manage to the exception!

April 17, 2024

Don’t manage to the exception! One of the universal truths about data management is, wherever possible, […]

It’s always about improvement

April 10, 2024

It’s always about improvement Talking with a client recently, she expressed frustration about one particular project […]

Don’t be a hoarder!

April 3, 2024

Don’t be a hoarder! The simple truth is that it’s almost “free” to collect data. […]

With data analytics (as with most things), keep it simple!

March 27, 2024

With data analytics (as with most things), keep it simple! Over the past several years […]

Don’t forget about periodic maintenance

March 20, 2024

Don’t forget about periodic maintenance Just as most automobiles need periodic maintenance, keeping your data as […]

Users Groups are ALWAYS Valuable

March 13, 2024

Users Groups are ALWAYS Valuable I am a huge fan of users groups. (Here’s a […]

But will you DO anything with that data?

February 28, 2024

But will you DO anything with that data? I frequently exhort my clients to always answer […]

It’s not what happens, but how you react…

February 21, 2024

It’s not what happens, but how you react… “It’s not what happens to you, but […]

Scroll to Top