Next-to-Nothing Goals

Next-to-Nothing Goals

I saw a Ted Talk by Christine Carter recently discussing the concept of "next-to-nothing" goals. The idea is to learn a new habit by setting ridiculously small goals that will move you to the larger goal. It could be something as simple as walking for just one minute as a goal toward becoming a runner later on.

In my book Put Your Data to Work: 52 Tips and Techniques for Effectively Managing Your Database published by ASAE, one of the tips is "Spot Check Your Data." In that tip I suggest taking a minute or two during the day to "scroll through your contact list" to see if you can identify any errors in the data (e.g., duplicates, typos, etc.). This is a great example of a "next-to-nothing" activity that can have a real impact long-term.

I write frequently about weeding the garden in data management. Spot checking your data is another way to keep the weeds away. Make it one of your "next-to-nothing" goals.

Wes's Wednesday Wisdom Archives

Data doesn’t need to be perfect to be useful

March 4, 2026

Data doesn’t need to be perfect to be useful “Your data doesn’t have to be […]

Don’t just clean data, clean reports and queries

February 25, 2026

Don’t just clean data, clean reports and queries One of the reasons I exhort my […]

Don’t forget, your staff have day jobs…

February 18, 2026

Don’t forget, your staff have day jobs… The vast majority of my work is finite […]

Beware the automated “How did we do?” trap!

February 11, 2026

Beware the automated “How did we do?” trap! One of the downsides of technology is […]

Hindsight is 20/20

February 4, 2026

Hindsight is 20/20 I’m currently working with a client that is moving from their legacy […]

Cheaper now; costlier later.

January 28, 2026

Cheaper now; costlier later. Most of my clients are very cost-conscious, understandably. After all, who […]

The unified shopping cart: Dreams vs. reality

January 21, 2026

The unified shopping cart: Dreams vs. reality One of the more common requests I hear […]

Don’t forget to celebrate!

January 14, 2026

Don’t forget to celebrate! Truth be told, I’m not a big celebrator. (Maybe it’s because […]

Three thoughts on duplicate records

January 7, 2026

Three thoughts on duplicate records Duplicate records are a reality in any database of any size, […]

Please don’t do this…

December 17, 2025

Please don’t do this… I’ve noticed a trend among online retailers that I want to […]

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top