There’s a book by David Maister, one of the preeminent consulting gurus, entitled “Strategy and the Fat Smoker: Doing What’s Obvious But Not Easy.”
The premise of the book is simple. Most of us know what to do (e.g., don’t smoke, eat better) but most of us don’t actually DO what we know should be done.
I’ve found the same holds true for associations and how they manage data. The vast majority of associations that I meet and work with have a fairly good idea of what they need to do in order to improve how they manage their organization’s data. Yet so many of them don’t actually do what they know to be the right thing. Here are some reasons why that happens, and what you can do to avoid falling into the same trap. Read the rest here…
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