Anyone who has ever taken an intro level course on psych (or just reads a lot) has probably encountered the concept of cognitive biases. In a nutshell, a cognitive bias is a mental shortcut, or heuristic, for helping humans make decisions. Cognitive biases are not inherently bad, but they can cause problems, especially when used during decision making processes.
Below are three cognitive biases that I see very commonly when discussing data management or data management systems (i.e., AMSes) with my clients, and how you might avoid the trap they can often set. Read the rest here…
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