Negativity bias is why we need database PR
I've written before how cognitive biases can affect data management. Another bias to add to the list is negativity bias. Simply put, our brains are hardwired to register and dwell on negative stimuli more than positive ones. Which is just another reason why it's important to practice database public relations.
As I write here, database public relations is the practice of taking proactive steps to talk about the good things in your database. Because our brains are hardwired to focus and dwell on "bad things," database PR works to counteract this natural tendency.
Nature abhors a vacuum and no system is in stasis. Either your data is getting better or getting worse, and if it's getting better, it's up to you to tell that to everyone who needs to know.
![]()
Wes's Wednesday Wisdom Archives
But will you DO anything with that data?
But will you DO anything with that data? I frequently exhort my clients to always answer […]
It’s not what happens, but how you react…
It’s not what happens, but how you react… “It’s not what happens to you, but […]
Saying it and doing it are two different things
Saying it and doing it are two different things When I work with my clients […]
Benefits downstream are difficult to implement
Benefits downstream are difficult to implement In my 25 years of consulting, one of the […]
Your first answer may NOT be the right answer!
Your first answer may NOT be the right answer! I’m a big believer in “go […]
You don’t have to automate EVERYTHING to be successful
You don’t have to automate EVERYTHING to be successful I was discussing a data management […]
Technology won’t solve your process problems
Technology won’t solve your process problems Over the past few years I’ve watched as many […]
“Screen noise” is a real thing. You might be able to fix it.
“Screen noise” is a real thing. You might be able to fix it. One of […]
Success Starts at the Top
Success Starts at the Top I recently had a conversation with an association staffer who was […]
Who are you bringing along?
Who are you bringing along? Last week I had the opportunity to attend the AWTC […]
