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How transparent are you?

25 April 2019, by , in Random Thoughts, No comments

When I work with clients, I’ll often use their website to find general information about the association, such as listings of chapters and chapter leadership, meetings and events, association documents, and so on. I’m often amazed at just how much information I can find on some of my clients’ websites. It’s really helpful for providing background and context for our work together.

But I’m also surprised when I find websites that provide almost no information about the association or organization; things as simple as staff listings, board and committee lists, or even bylaws! When I’m unable to find things that will help me better understand an organization as their consultant, it makes me wonder how members or potential members must feel when they go to the website.

“Transparency” is a buzzword these days, but like all buzzwords and cliches, it is ubiquitous because there is a lot of truth behind it. People want to know who they are dealing with, and part of that is being very transparent about what you do and who the people are behind the organization.

So how well does your website convey that?

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“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

“We came to Wes because we were very frustrated with our existing AMS and we wanted to improve our capabilities as soon as practicable. Wes very quickly helped us through a process of identifying our needs, identifying potential vendors, and selecting a new system that we’ll be able to move into very quickly. I especially appreciated Wes’s candor about our processes as well as the systems we were looking at. He was a great resource to have in a period of high anxiety for our organization. I would highly recommend Wes for any similar project.”

Jack Chiasson, CMP Executive Director
National Association of Life Brokerage Agencies

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

Mary Pat Paris
International Registration Plan

“This is the second database implementation we’ve done since I have been at Western Arts Alliance (WAA). The first I did on my own. This time we engaged Wes Trochlil as our database planning consultant. Let me tell you, this process is a whole lot easier having Wes on your team! For a small association like WAA, it’s tempting for board and EDs to question the justification and expense of a database planning consultant. But it’s the small associations that need Effective Database Management the most. Wes strengthened our planning process, clarified our needs requirements, helped us steer around solutions that couldn’t meet our objectives, and saved us money in the long haul.”

Tim Wilson, Executive Director
Western Arts Alliance

Tim Wilson
Western Arts Alliance
Wes Trochlil

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