When I work with clients, I’ll often use their website to find general information about the association, such as listings of chapters and chapter leadership, meetings and events, association documents, and so on. I’m often amazed at just how much information I can find on some of my clients’ websites. It’s really helpful for providing background and context for our work together.
But I’m also surprised when I find websites that provide almost no information about the association or organization; things as simple as staff listings, board and committee lists, or even bylaws! When I’m unable to find things that will help me better understand an organization as their consultant, it makes me wonder how members or potential members must feel when they go to the website.
“Transparency” is a buzzword these days, but like all buzzwords and cliches, it is ubiquitous because there is a lot of truth behind it. People want to know who they are dealing with, and part of that is being very transparent about what you do and who the people are behind the organization.
So how well does your website convey that?